Valkea Media Acquires Three High End Furnishings and Design Titles

June 23, 2006

Valkea Media Sp. z o.o. today announced the acquisition of the publishing rights to Prestige House, Prestige Office and House from House of Publishing Sp. z o.o.'s titles. The titles are high-end controlled circulation publications serving the home and office furnishings sector. 

Prestige House is distributed to 30.000 select homes in the Warsaw area and includes content on interior design, architecture, home design and style.  Prestige Office is distributed to a qualified list of 12.000 office managers across Poland and features editorial content on high quality office furnishings and design. The third title, House, is similar to Prestige House, but its target group is the upper-middle income households in Warsaw. House has a controlled circulation of 100.000 copies. The titles will be managed as a new business category within Valkea, enabling the company to expand its publishing platform.

"All three titles are based on a Danish concept started 15 years ago in Copenhagen. The corresponding names for the titles in Danish are Prestige House - "Liebhaver Boligen", Prestige Office - "Kongres & Messeavisen", House - "Boligen". We have been searching for an ideal partner with whom to expand our business activities in Poland", comments Michael Lukas, President of House of Publishing.

"We are extremely pleased to add Prestige House, Prestige Office and House to the portfolio of dynamic titles we publish," said Valkea's President Esko Kilpinen.  Valkea said that the acquisition was the latest element in its long-term acquisition program of seeking high quality small to medium sized print media assets.

Valkea owns and publishes The Warsaw Business Journal, The Book of Lists, the Warsaw Insider, Polen am Morgen, Poland A.M., Aktivist and Exklusiv.  Valkea said that its objective is to become the leading middle market publisher in Poland through a balanced, growth-oriented portfolio of consumer and business magazines, newsletters, directories, and conferences.